A look at on-page optimization using best practice SEO.
Best practice SEO involves following the letter and intent of the search engines' guidelines, and avoiding the use of deceptive practices. The best time to plan SEO work is during a site design or redesign. If your site isn't worthy of ranking, you should fix your web site first, then worry about SEO. Best practice SEO is a lot easier to accept for web site designers who offer SEO services, since they can take a more holistic approach to the problem.
One of the most important factors in SEO is the overall structure of the Website itself. Proper keyword placement within the site individual page content will help you deliver searchers to the best landing page for their specific search queries. The search engines also need to be able to crawl a site effectively and the site's internal linking structure influences the rankings of individual pages in subtle ways. Create usable pages and let the keywords fall into the copy and layout naturally.
Page Title:
Search terms that appear in the page's title are considered more important, so the primary search terms should be included here. This is more important for internal pages than for the homepage. Not more than ten words.
Headings:
The main headline on your web page should incorporate your search terms. But, the heading must work effectively to draw visitors into the page and should not be just a list of search terms. Don't replace a sales-grabbing heading with a awkward search term. If you've dedicated some of the site's external profile (link building) to target a particular search term, or you're dealing with search terms that are not competitive, or you may be able to avoid using search terms in the main heading altogether.
Body Copy:
The most important terms should appear in the first paragraph of text. Use the keywords naturally, and make sure that the copy still works to communicate with site visitors.
Hyperlinks:
It is important to use keywords within the relevant hyperlinks on each page. This helps to reinforce your site's theme, and boosts the ranking of the pages on both ends of the link. The search engines will see the keywords in a hvperlink (anchor text) as significant for both the page that displays the link, and the linked page.
SEO Copywriting
The integration of good copywriting with search engine optimization is a difficult task. Pages must be optimized without making them read as though they were written for the search engines. The Reader comes first. If there is a conflict between SEO and copywriting, let the copywriting win. Don't replace a sales-grabbing heading with a awkward search term. With the right strategy it's possible to have good copy and good rankings. You can work the keywords into other places (such as navigation links), and made that search term part of the page's external profile. It's not always easy to find alternative approaches like this, but it's necessary if you want to have an effective Website after the SEO work is done.
Keyword Density
There is not a magic number of times that you should use a search term on a page. There's no exact percentage of the copy that should be devoted to keywords. Write naturally, optimize naturally, and it will all work out. It was common practice in SEO to insert keywords into every possible location. A page wasn't optimized unless it had keywords stuffed into its title, headings, first words of the first sentence of the first paragraph, hyperlinks, comment tags, and used as the alt attribute of an image or two. Today, a page like that is easily flagged as a doorway page, and even a very relevant page can be easily ignored by the search engines if it's optimized in such an overblown fashion.
Don't optimize mechanically, do it naturally.
Please remember that On Page SEO is not enough!
Around 80% of your SEO efforts depend on off page optimization services using SEO techniques & positioning services outside of a website's structure.
One of the most important factors in SEO is the overall structure of the Website itself. Proper keyword placement within the site individual page content will help you deliver searchers to the best landing page for their specific search queries. The search engines also need to be able to crawl a site effectively and the site's internal linking structure influences the rankings of individual pages in subtle ways. Create usable pages and let the keywords fall into the copy and layout naturally.
Page Title:
Search terms that appear in the page's title are considered more important, so the primary search terms should be included here. This is more important for internal pages than for the homepage. Not more than ten words.
Headings:
The main headline on your web page should incorporate your search terms. But, the heading must work effectively to draw visitors into the page and should not be just a list of search terms. Don't replace a sales-grabbing heading with a awkward search term. If you've dedicated some of the site's external profile (link building) to target a particular search term, or you're dealing with search terms that are not competitive, or you may be able to avoid using search terms in the main heading altogether.
Body Copy:
The most important terms should appear in the first paragraph of text. Use the keywords naturally, and make sure that the copy still works to communicate with site visitors.
Hyperlinks:
It is important to use keywords within the relevant hyperlinks on each page. This helps to reinforce your site's theme, and boosts the ranking of the pages on both ends of the link. The search engines will see the keywords in a hvperlink (anchor text) as significant for both the page that displays the link, and the linked page.
SEO Copywriting
The integration of good copywriting with search engine optimization is a difficult task. Pages must be optimized without making them read as though they were written for the search engines. The Reader comes first. If there is a conflict between SEO and copywriting, let the copywriting win. Don't replace a sales-grabbing heading with a awkward search term. With the right strategy it's possible to have good copy and good rankings. You can work the keywords into other places (such as navigation links), and made that search term part of the page's external profile. It's not always easy to find alternative approaches like this, but it's necessary if you want to have an effective Website after the SEO work is done.
Keyword Density
There is not a magic number of times that you should use a search term on a page. There's no exact percentage of the copy that should be devoted to keywords. Write naturally, optimize naturally, and it will all work out. It was common practice in SEO to insert keywords into every possible location. A page wasn't optimized unless it had keywords stuffed into its title, headings, first words of the first sentence of the first paragraph, hyperlinks, comment tags, and used as the alt attribute of an image or two. Today, a page like that is easily flagged as a doorway page, and even a very relevant page can be easily ignored by the search engines if it's optimized in such an overblown fashion.
Don't optimize mechanically, do it naturally.
Please remember that On Page SEO is not enough!
Around 80% of your SEO efforts depend on off page optimization services using SEO techniques & positioning services outside of a website's structure.
For Web Site Design & Development, Search Engine Optimisation and Pay Per Click (PPC) Advertising contact Online Promotions & Graphix
Click here for the Search Engine rankings of some of our clients!
Click Here to contact us online or call us at 011 450 1202
Some of our Work
Click here for the Search Engine rankings of some of our clients!
Click Here to contact us online or call us at 011 450 1202
Some of our Work
Online Promotions & Graphix - Web Site Design, Promotion, Search Engine Positioning. PPC Campaign Management, Keyword Optimization, On-Page SEO, Off-Page SEO & Submission services for Top Rankings on the Search Engines.