Best Practice SEO Copy writing
Keyword rich copy is crucial for search engine success!
Best practice SEO Copy writing involves following the letter and intent of the search engines' guidelines and avoiding the use of deceptive practices. Copywriting is the act of writing copy for the purpose of advertising or marketing. The reader of the copy is meant to be persuaded to buy the product advertised for. Internet copywriting includes a range of copywriting opportunities to include web content, press releases, content syndication, articles, ads, emails and other online media. The art of writing good copy that appeals to search engines as well as customers is something that requires practice. Keyword rich copywriting can also apply to social media content.
The first step in developing effective landing pages is to decide on the goals for the page. A landing page is most appropriate page for a searcher to reach, given the specific search term that brought them to it. It intended to accomplish whatever your desired action for the visitor, you want to develop a page that effectively leads that person to take that action. Good landing pages will allow the site owner to build an opt-in mailing list to capture leads etc.
The key aspect of SEO copywriting is that users come first. Whenever there is a conflict between SEO and copywriting, let the copywriting win. The integration of good copywriting with search engine optimization is a significant challenge. The second point is that you must understand how search engines see text. Punctuation will be ignored, so you can split a phrase up between two sentences. When you're trying to fit a particularly awkward search term into your copy, don't force it. You may be able to split it up with punctuation, write naturally, and still gain the desired effect.
A page's design can impact how it's interpreted by search engines. The key content should be close to the top of the page, so that search engines will see it as important. Primary search terms should be included in the page's title. The main headline on your web page should also incorporate the primary search terms. In addition, you may attract visitors who are in different buying modes. While you will probably want a single primary headline, you can also use subheadings to call out to different audience segments.
Keywords and links to your page are the two most important things that affect your ranking in the search engines not only on Google, but most of the important search engines now. The keywords in your page content tell the search engines what you do and inbound links tell the search engines how important your page is. Keywords and links work hand in hand and with the 2012 Google algorithm changes, both are now essential. Many search engines use word stemming to deliver similar search results. Word stemming is the use of root words to generate matches for other, related words. Search terms that appear throughout the copy will be seen as important by the search engines, so it's important to include search terms throughout the page. Use your primary search terms naturally and make sure that the copy works to communicate with site visitors.
What happens after visitors reach your page can tell you a lot about the quality of traffic you're generating and how well-targeted your copywriting really is. Don't insert search terms mechanically, insert search terms naturally where the page content permits you to do so. Search terms that are strategically important, may be too competitive or may be at risk of becoming competitive, should be reinforced through the site's external profile. The incoming links you create should include these search terms within the anchor text of the link. Incoming links could include press releases, content syndication and distribution of articles and much more. There is not a magic number of times that you should use a search term on a page and there's no exact percentage of the copy that should be devoted to keywords.
Write Naturally | Optimize Naturally.
The first step in developing effective landing pages is to decide on the goals for the page. A landing page is most appropriate page for a searcher to reach, given the specific search term that brought them to it. It intended to accomplish whatever your desired action for the visitor, you want to develop a page that effectively leads that person to take that action. Good landing pages will allow the site owner to build an opt-in mailing list to capture leads etc.
The key aspect of SEO copywriting is that users come first. Whenever there is a conflict between SEO and copywriting, let the copywriting win. The integration of good copywriting with search engine optimization is a significant challenge. The second point is that you must understand how search engines see text. Punctuation will be ignored, so you can split a phrase up between two sentences. When you're trying to fit a particularly awkward search term into your copy, don't force it. You may be able to split it up with punctuation, write naturally, and still gain the desired effect.
A page's design can impact how it's interpreted by search engines. The key content should be close to the top of the page, so that search engines will see it as important. Primary search terms should be included in the page's title. The main headline on your web page should also incorporate the primary search terms. In addition, you may attract visitors who are in different buying modes. While you will probably want a single primary headline, you can also use subheadings to call out to different audience segments.
Keywords and links to your page are the two most important things that affect your ranking in the search engines not only on Google, but most of the important search engines now. The keywords in your page content tell the search engines what you do and inbound links tell the search engines how important your page is. Keywords and links work hand in hand and with the 2012 Google algorithm changes, both are now essential. Many search engines use word stemming to deliver similar search results. Word stemming is the use of root words to generate matches for other, related words. Search terms that appear throughout the copy will be seen as important by the search engines, so it's important to include search terms throughout the page. Use your primary search terms naturally and make sure that the copy works to communicate with site visitors.
What happens after visitors reach your page can tell you a lot about the quality of traffic you're generating and how well-targeted your copywriting really is. Don't insert search terms mechanically, insert search terms naturally where the page content permits you to do so. Search terms that are strategically important, may be too competitive or may be at risk of becoming competitive, should be reinforced through the site's external profile. The incoming links you create should include these search terms within the anchor text of the link. Incoming links could include press releases, content syndication and distribution of articles and much more. There is not a magic number of times that you should use a search term on a page and there's no exact percentage of the copy that should be devoted to keywords.
Write Naturally | Optimize Naturally.
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Some of our Work
Click here for the Search Engine rankings of some of our clients!
Click Here to contact us online or call us at 011 450 1202
Some of our Work
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